Curio

Today the entire human race is at war, but this war is not between nations; it is against one of the most deadly virus Covid-19, aka Corona Virus. Now the question arises what brands have to do with all this? Well, if we open our social media accounts, then we can easily spot some of the top brands coming under fire because of varying reasons, from employee layover to profiteering. The crisis has gripped the brands and raised some serious questions on their values and commitments. Some organizations can pass litmus tests and be able to maintain a good image in the eyes of their loyalists. At the same time, some brands have failed miserably, turning the brand loyalists into mercenaries . To safeguard themselves from getting into any kind of controversy, some brands are going dark on social media while some brands are still puzzled and pondering over the question ‘how to keep themselves away from any kind of negative publicity?’ To answer this burning question which might have taken ...

Today most of the industries are significantly impacted due to the outbreak of the Covid-19 , aka Corona Virus. The majority of the sectors are negatively affected except the likes of the pharmaceutical, which is booming as the prices of the hand sanitizer and mask have skyrocketed. In my view, the most negatively impacted industry is the airline industry. Every day, airlines are coming up with new policies regarding the cancellation and rescheduling of the flights. If I would derive an analogy for the current situation of the airlines' industry, it would be like an end-term examination where the syllabus (customer to be served) to be covered is humungous, with available time and resources highly constrained. In these tests of time, some airlines are doing exceptionally good in terms of customer query resolution ( customer experiencemanagement ). At the same time, some have simply lost sight towards customer grievances redressal, and one such airline is GoAir . When one lo...