Dracula on The Street

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Have you binge-watched Dracula yet? If not, then probably this creative advertisement might entice you to watch it.




Today when we think about promoting a new brand or a product, our thoughts are mostly biased towards digital means of advertisements like social media campaigns, search advertisements, YouTube promotions, etc. In fact, in the case of OOH advertisements also, we try to incorporate augmented reality and virtual reality to attract the audience towards the brand. However, Dracula’s creativity team caught a lot of eyeballs with such an innovative billboard. It does not include any high-tech components instead in an artistic manner, conveys the message.

The key learning here is that we, as a marketer, should not have a very narrow focus while allocating advertisement budget. We should bet some amount of our budget on out-of-the-box (OTB) creativity as well because at times these smalls bets pays-off the highest.
Horror Dreams 😊

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