From Monotonous Traffic to WOW Traffic: The Traffic Jam Whooper

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According to MoveInSync, an average Indian spends more than 2 hours in traffic every day. Almost every time to make it to the office on time we tend to miss our breakfast or while returning from the office we get a craving to munch onto something which soothes our taste buds. Just imagine during these circumstances someone comes as a savior for your hunger. Wouldn’t it be cool? Well, that’s exactly what burger king is trying to accomplish, through its pilot project, in Mexico, to deliver a mouth-watering whooper when you are stuck in traffic. Right now, Burger King has run a successful test in Mexico and soon they will be starting the service in Shanghai, Los Angeles and Sao Paulo.

Well, I feel that there is an immense potential for this kind of service in India and probably it's not just burger king but other fast food chains that can also try to leverage the power of IoT platform to reach their customers like never before. The food delivery apps like Uber Eats, Swiggy, Zomato or Dunzos, of the world can act as an aggregator for this service as they have all the necessary delivery and technological infrastructure required for this service to flourish.

How does it work? Here is the answer
The Traffic Jam Whooper

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