Swiggy WTF: What The Falooda!

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Swiggy did it again!

Today most of the whitepapers and research work focuses on the customer relationship management, customer experience management and in fact we read plethora of literature on customer centric approach in marketing. However, very few articles or organizations focused on the plight on the other side of the table i.e. customer care executives.

One can easily observe the usage of strong language by the customers on twitter handles and Facebook walls of the brands. Expressing their dissent, when the service received is not at par, with respect to what was promised, is not wrong, in fact it gives the brand a way to correct their mistakes but usage of strong language is not the appropriate way of expression.

Thus, to sensitize customers towards the usage of strong language , Swiggy launched a wonderful campaign, by harnessing the power of Natural Language Processing (NLP) skillfully and tactfully.


How does it work? Do have a look 😊 

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