Burger King’s Giant Crown

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Most of the business houses are still contemplating how to reinitiate their operations in the post-COVID era. The question becomes more serious for the hospitality industry as close interaction with the customer is one of the crucial aspects to create an everlasting customer experience. While most of the restaurants and big food chains were brainstorming upon realignment of their operation according to the new (ab)normal. Burger King Germany came up with a brilliant idea to preserve the nostalgia associated with the brand, along with respecting the norms of social distancing. How were they able to achieve the same? Well, by cleverly re-designing the famous burger king crown into a giant crown, which allows the customer to maintain the minimum distance from each other as suggested by the experts while they enjoy their mouth-watering whooper.

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