Did You Grab Your Iftar Happy Meal?

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How can you create a highly visible and engaging campaign for restaurant chains during these tough times when customers are trying to keep the social distance from restaurants?  The obvious answer will be by being creative. I know it is no rocket science; everyone knows that creativity can evoke the right emotions and create a favorable perception in the customers' minds. Leo Burnett Saudi Arabia has understood the same and created a virtual sand clock, which gets wholly filled when it is time to have an iftar meal. Agency has employed the perfect blend of technology and marketing concepts to execute the campaign for McDonald's. The video below clearly depicts how enticing the advertisement is. I don’t know about you, but the vividly created Big Mac and McFlurry created by the sand clock did lure my taste buds 😊


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