Curio

When anyone mentions advertisements, the first idea which strikes every marketer is celebrity endorsement. While looking for a celebrity, marketers consider the Q-Score and checks if the brand message resonates with the celeb’s personality. If everything falls in line, then the brand goes ahead to persuade the celeb to endorse the brand. However, it’s not this simple to choose the endorser as I have mentioned, but this is good enough for rudimentary understanding. The topic which I would like to discuss is the impact of the endorser’s actions on the brand. If it’s an affirmative action, then it benefits the brand, and brand managers do not have to worry at all. However, the primary concern of any brand manager is to safeguard their brands from any negative influence. Thus, today's endorsement contracts include a lot of additional clauses to protect the interest of the brands. This is precisely what happened recently with Deepika Padukone, as per the article of Economic Times ...

Have you binge-watched Dracula yet? If not, then probably this creative advertisement might entice you to watch it. Today when we think about promoting a new brand or a product, our thoughts are mostly biased towards digital means of advertisements like social media campaigns, search advertisements, YouTube promotions, etc. In fact, in the case of OOH advertisements also, we try to incorporate augmented reality and virtual reality to attract the audience towards the brand. However, Dracula’s creativity team caught a lot of eyeballs with such an innovative billboard. It does not include any high-tech components instead in an artistic manner, conveys the message. The key learning here is that we, as a marketer, should not have a very narrow focus while allocating advertisement budget. We should bet some amount of our budget on out-of-the-box (OTB) creativity as well because at times these smalls bets pays-off the highest. Horror Dreams 😊

According to MoveInSync , an average Indian spends more than 2 hours in traffic every day. Almost every time to make it to the office on time we tend to miss our breakfast or while returning from the office we get a craving to munch onto something which soothes our taste buds. Just imagine during these circumstances someone comes as a savior for your hunger. Wouldn’t it be cool? Well, that’s exactly what burger king is trying to accomplish, through its pilot project, in Mexico, to deliver a mouth-watering whooper when you are stuck in traffic. Right now, Burger King has run a successful test in Mexico and soon they will be starting the service in Shanghai, Los Angeles and Sao Paulo. Well, I feel that there is an immense potential for this kind of service in India and probably it's not just burger king but other fast food chains that can also try to leverage the power of IoT platform to reach their customers like never before. The food delivery apps like Uber Eats , Swiggy ,...

It might sound a little offbeat that an e-mail can enhance user experience. Well, that’s precisely what I experienced when I received a New Year Wish email from Swiggy (food-tech start-up). You can view how beautifully they have utilized all the data points collected over the year and presented it in such a personalized manner. One of the biggest impediment in e-mail marketing is to ensure that receiver at least read the email once. Most of the time, the receiver deletes the email without even opening it. However, if an email is crafted in such a beautiful manner, then definitely receiver is compelled to read it once. The above example portrays the true meaning of personalization while using the customer data intelligently to create an extraordinary experience for the customers to make them feel valued. At the turn of the century, marketing gurus and consultants started talking about customer relationship management (CRM) and embracing technology to yield tremendous ...